EL the light of Greece
El was launched in 2016 by an idea to create a unique product which is inspired by their Greek Culture and history.
The logo of the brand is the Meander symbol, also know as the "Greek Key" which derives from the river Meander which flowed from an ancient town called Metropolis into the Aegean Sea.
The river was noted for its exceptionally winding and twisting path which is depicted on their meander motif.
The Meander was described as one of the most important symbols in Ancient Greece and was often used on gifts as it symbolizes Infinity, Love, Friendships and the Eternal Flow of Things.